Posted by: Kelly Rietow, Principal, ROO Solutions
Each day we are selling our organization and our prioritizes to people, not just purchasing managers. We need to get employees aligned with our strategic priorities, we need to get one department to play nice with another department, and we need to recruit the kind of people that want to drink our Kool-Aid. It is also critical to help employees understand their role in the change if we want them to exert any discretionary effort toward successful change. Clarity, consistency and accountability are essential for success.
Clarity of purpose: Why is change necessary and how does an individual or division contribute to the broader organizational change effort. What is the burning platform, and why is change a better alternative than standing still? Does budgeting, staffing and management action confirm and reinforce our stated priorities? Is this another program-of-the-month that people will ignore until it goes away?
Consistency: People will resist change if their efforts are discredited or their risk-taking is punished for failure. If your are focusing on innovation, do you also accept failures and risk taking, or do you shame and blame unsuccessful projects? If your change effort focuses on cost reduction but your executive team enjoys the 5-day retreat in the Bahamas, are you being consistent? As leaders, we are always under the microscope, and the messages we deliver to different groups need to be consistent or we lose credibility.
Accountability: When your star performer resists change or outright refuses to participate, how does leadership respond? Is the behavior ignored, swept under the rug, or addressed head on? Do your HR and project management systems (resource allocation, prioritization, recognition) reinforce change implementation and sustainment? When in doubt, follow the money.
Ensure clarity, consistency and accountability can improve the odds your change effort will take hold and be sustainable.
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