Posted by: Ken Pilone, TBD Consultant and Lean Expert
If you think about it, a ship will sink just as fast from a thousand small holes as it will from one big one. In fact, it would sink faster. Why? Because big holes get noticed. The captain of the ship will swiftly mobilize every member of the crew when a torpedo hits and yet be completely oblivious to all the tiny leaks occurring throughout the ship all the time. As long as the ship can pump the water out as fast as it comes in, nobody seems to notice.
Think of sales as the bilge pump in this analogy. We tend to think we can overcome our wasteful practices if we could just sell more. This puts the company under great stress. Wouldn’t it better to keep what you make in the first place rather than have it leak out all over the place?
The trick is to teach ALL of your staff to ‘see.’ They can be trained to identify waste that you may not be aware of in the first place. For example, do you create reports that nobody reads? Do you even know? Every product, service, task and goal should be challenged to determine what value it provides and, most importantly, to whom. Who is the ‘customer’ of the report (internal or external)? What do they do with it? Is it 100% useful? What if you omitted section 3? What improvements do they want?
Here’s an easy but powerful way to attack this. Have your managers invite their staff to a meeting. The price of admission is a stack of sticky notes on which each person lists every task, project, etc. they are responsible for, one task per note. The manager draws a window of 4 panes on a whiteboard as below:
|
RR
(Right work done Right) |
RW
(Right work done Wrong) |
|
WR
(Wrong work done Right) |
WW
(Wrong work done Wrong) |
The group then posts their notes on one of panes, pin-the-tail-on-the-donkey style, representing what they think the value to the customer is according to the below:
RR = work customers want and is of high quality
RW = work customers want but needs improvement
WR = work customers don’t want but is of high quality
WW = work customers don’t want and is of low quality
Keep in mind that some tasks may overlap two or more panes meaning that it may have some parts that are RR and other parts that may be RW, WR or WW.
After each person has put up their notes, stand back and look at your wall. What do you see? NOTE: the top panes represent value-added work. That is to say that you have determined that there is in fact a customer for those tasks. Those below are, by definition, non-value added -- meaning the customer either doesn’t exist or doesn’t want that service, product, report, etc. Pay close attention to the WR box. This is where pet projects and sacred cows tend to collect. This is also a great place to start in lowering the waterline to expose waste.
For each sticky note, an action should be taken even if it is just to validate that it is indeed work that you should be doing. One tricky part is work that is regulatory in nature or required by company policy or procedure, e.g., creating budgets or conducting performance appraisals. The challenge here is to first determine if it is truly needed and, if so, to be as efficient as possible so as to minimize the time you spend on work your customers aren’t willing to pay for.
Employees tend to love this process. It is a way for them to safely tell you, the manager, what they are doing that may not, at least from their point of view, be necessary. By listening carefully, you may be able to lighten their load a little while at the same time drawing closer to your customers and building morale and trust.
Try it. You’ll like it.